Adventure Gear Rental & Delivery

SPUR BY REI

Self-Initiated
UX Designer: Kira Wilson

INTERACTIVE
MOBILE DESIGN
PRODUCT DESIGN
SELF-INITIATED

With more and more retailers closing in the first three months of 2017 than in 2016 as a whole, REI needed to continue to stay competitive with online retailers and the on-demand trend brought about by apps such as Uber, Postmates, and Amazon Prime. Merely expanding online retail would not be enough—the high price tag of sports equipment causes consumers to be cautious with their purchases.

Brand Extension

A gear rental delivery service managed by a native mobile app that integrates with REI’s existing apps. REI’s new app, Spur, with improved user flow and interface, aims to service a target audience, men and women, ages 26-41, who do not have extensive gear or a desire to own equipment, but still need to be outfitted for exciting outdoor adventures.

Spur is friendly and to-the-point, using short phrases and bold photography to bring the focus to the subject: the awaiting adventures. Spur’s simplicity connects to REI’s mood and voice, reinforcing the parent brand’s approachability and consumer focused approach.