Aquagrow is an aquaponics system designed for midscale farming. They are targeting mid-size specialty farmers in drought sensitive regions of the southwest where they believe the conversion to the aquaponics would have the most impact. To launch the product they needed a professional identity and a digital experience that would increase leads and overcome the barrier of the farmer in aquaponic conversion.
The best brands are built around a set of core values rather than specific products or services. A brand’s big idea—a distillation of a brand’s purpose, values, mission, and other key drivers—is what customers connect to. To kickoff the brand strategy for Aquagrow, a big idea was developed.